How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete
SaaStr
JULY 12, 2025
API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing. Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprise contracts without traditional enterprise sales motions.
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