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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

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What is generative engine optimization (GEO)?

Search Engine Land

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?

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3 Reasons To Seize the Trail in 2022 With Trailhead Quests

Salesforce

Its free, self-paced, and bite-sized content gives everyone the tools to learn the technologies and skills necessary to land a great job in today’s workforce , regardless of where you live and what your background may be. million jobs will be created in the Salesforce ecosystem by 2026? TAKE ME TO TRAILHEAD. Did you know that 9.3

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The way that the democratization of the technology is making it so accessible. Increases cart size, betters customer service, offers promotions, and increases lifetime value.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete. AI Will Fill Gaps You Never Knew Existed One of the most surprising aspects of SaaStr’s AI deployment was discovering unexpected use cases. Their productivity and earnings will increase dramatically.

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Mike Hess , Founder & Executive Director, Blind Institute of Technology. The Salesforce ecosystem is growing, with 9.3 See how hiring diverse talent makes a significant business impact.

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Why we care about B2B marketing: A guide for marketers

Martech

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. B2B marketing programs meet executive-level buyer needs via highly targeted promotions. trillion by 2026. What are the benefits of B2B marketing?

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