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Empower Your Sales Team with a Strategic Enablement Function

Highspot

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. Taking up our cross-selling example again, a key behavior would be business reviews with all existing clients.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Network with people at other companies, including clients. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. Get MarTech! In your inbox.

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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. And right after the headline hook, the page dives into the middle of a dramatic story where a friend of mine, Mason, lost his biggest client. He’d just lost his biggest client. It continues…. One of three.

Cold Call 242
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How AI will affect the future of search

Search Engine Land

It lacks your personal experiences, client insights, and unique tone. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. What C.R.A.F.T. is all about I developed the C.R.A.F.T. AI writing isn’t ready to publish as is. That’s where C.R.A.F.T.

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15 cutting-edge tools every B2B marketer should know

Martech

trillion in 2021 to $3 trillion by 2027. Deeto’s AI-driven platform matches the advocates with prospective clients, arranging one-on-one interactions that benefit both sides. Big Commerce is an example of a SaaS platform serving B2B sellers with secure, customizable solutions that fit their buyers’ behavior.

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How to pick sales enablement tools that create outstanding customer experiences

SalesLoft

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. Sales enablement gives client-facing employees the knowledge and technology they need to have the right conversations at each stage of the sales cycle, elevate customer experience, and close more deals. Shayne Jackson, Sr.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Most likely, that freelancer has multiple clients and projects going on at once. Easily scale when you're ready It's also relatively easy to scale outsourcing – you just need to pay more money to hire more freelancers, or pay an agency for an ongoing contract. will be freelance!)