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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

Loyalty is the result of the sum of all interactions a customer has with a brand, and when done right, it builds an emotional connection that establishes trust between both parties. According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. This is where we should be headed.

Education 100
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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. Ethical AI usage helps build trust and credibility with audiences.

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

One customer’s successful product launch can 10x their token usage overnight. Anthropic’s focus on AI safety creates trust with large enterprises handling sensitive data. Gross Margins at Scale AI infrastructure operates with different margin profiles than traditional SaaS.

B2B 99
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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. mobile users use voice search every day.

SQL 98
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Transparency builds trust, and trust keeps the partnership running smoothly. It comes with some big perks shared profits, access to more capital, and a bigger network but it also requires trust.

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. Reliability will build customer trust. Launch products faster. Fiber has become the choice for fixed connectivity because it is faster and more reliable than cable. It also qualifies for many government subsidies for expanding broadband.

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The Surprising Enterprise AI Giants: Oracle and SAP (Really!)

SaaStr

The 2026 Outlook: Accelerating Into Hypergrowth Both companies are projecting acceleration, not deceleration, in 2025 and into 2026: Oracle’s Ambitious Targets: 15% revenue growth for fiscal 2026 and 20% in fiscal 2027 More than $67 billion in fiscal 2026 revenue, compared with consensus of $65.18