Martech
APRIL 30, 2025
Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value.
Adaptive Business Services
APRIL 30, 2025
Disclaimer – I needed to write an article, and I wanted to write one on this topic, but I could just not get started. Please dont tell anyone, but I dont even like writing all that much. I have never done this before, but I had ChatGPT write this article for me. I did some editing, but honestly not that much! Then this question struck me. If my purpose is to educate is leveraging AI to do so really cheating?
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Sales Gravy
APRIL 24, 2025
Lets kill the myth: sales coaching isnt just for newbies or underperformers. Its for closers, leaders, and the ones who want moremore pipeline, more wins, more control over their career. If you're in sales, you need coaching. Period. This isnt feel-good fluff. Sales is a performance sport. Every high-performance athlete has a coach, and every inspiring performer has a mentor for a reason.
Martech
APRIL 29, 2025
Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that
SaaStr
APRIL 29, 2025
So SaaStr is a 5 person entity. Just 5 of us, but we do a lot. A lot. And yes, there are agencies and contractors that help us (bless them), but the full-time team is just 5. Before AI, we maybe could respond to a handful of email-based issues, and a few chats. And we could not provide any direct 1-on-1 advice. Oh so much has changed in just a few weeks.
Iannarino
APRIL 28, 2025
Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
APRIL 27, 2025
In this episode of the podcast, were joined by Mark Hunter , The Sales Hunter. This episode unpacks one of the most misunderstoodand mission-criticalconcepts in Sales Leadership: Accountability. Together with host Paul Fuller, Mark dives deep into how authentic relationships, cultural integrity, and personal leadership all hinge on a redefined view of accountability that transcends micromanagement and fuels meaningful performance.
SaaStr
APRIL 30, 2025
Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Heres what to include: Pipeline Health : Review the pipeline metricsdeal velocity, win rates, average deal size, and pipeline coverage. Are there enough opportunities at each stage to hit your targets?
G2
APRIL 30, 2025
AI video generators are having a moment. Tools like Synthesia , Veed , HeyGen , Canva , and Colossyan Creator are changing how teams create video. Anyone can generate a polished, avatar-led video in minutes no actors, studios, or editors needed. And the hype is justified as these tools deliver, for the most part. But a different narrative lies beneath the surface of glowing product pages and five-star reviews.
Sales Hacker
APRIL 25, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
APRIL 29, 2025
OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in.
Partners in Excellence
APRIL 30, 2025
So many sellers are enthralled with all the time saving things AI does for them. Things like updating CRM, other data entry, generating reports, doing research…… The lists go on. The argument is, “Look at all the time it’s saving!” But the problem is, too many people weren’t doing these things in the first place. CRM compliance has been a major issue for decades.
Iannarino
APRIL 24, 2025
Sales success hinges on delivering strategic outcomes, not just features & benefits. Learn how to elevate your sales conversations and become a trusted advisor to your clients.
Membrain
APRIL 27, 2025
In this episode of the podcast, were joined by Mark Hunter , The Sales Hunter. This episode unpacks one of the most misunderstoodand mission-criticalconcepts in Sales Leadership: Accountability. Together with host Paul Fuller, Mark dives deep into how authentic relationships, cultural integrity, and personal leadership all hinge on a redefined view of accountability that transcends micromanagement and fuels meaningful performance.
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SaaStr
APRIL 30, 2025
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Just above non-GAAP break-even (3% non-GAAP margins) 110% NRR and 95% GRR $10.5B market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. 5 Interesting Learnings: 1.
Martech
APRIL 30, 2025
At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over the carousel horse and grab the ring. Here are foundational areas where our thinking, testing and effort can yield big dividends for us and the companies we serve.
Heinz Marketing
APRIL 30, 2025
by Sarah Threet , Marketing Consultant at Heinz Marketing We recently had the privilege to co-host a webinar with 6sense’s own Head of Sales Development Transformation, Ernest Owusu, during which our own President Matt Heinz of Heinz Marketing and Ernest explored the transformative role of artificial intelligence (AI) for sales and marketing alignment.
PandaDoc
APRIL 28, 2025
Beating the competition is requires fast,accurate quotes in todays speedy sales scene. Manual quoting processes can be slow and prone to errors, leading to lost opportunities and frustrated customers. This is where quote automation steps in, transforming the sales cycle by enhancing efficiency and precision. PandaDoc offers a comprehensive solution to streamline the quote creation and approval process, empowering sales teams to close deals faster and with greater accuracy by tapping into valuabl
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
APRIL 23, 2025
I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly until everything suddenly took off. I asked him what changed. His answer? Joint ventures. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent.
Salesforce
APRIL 30, 2025
Youve probably heard it a million times successful entrepreneurs talking about the books that changed their lives. They always swear by it, right? And while you might roll your eyes at yet another book recommendation, theres truth to it. A single great book can change how you think, run your small business, and make decisions. If theres one thing small and medium-sized business (SMB) owners can agree on, its that mistakes can be costly.
Martech
APRIL 30, 2025
There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. As with any popular market, consolidation and investment in the B2B data space have been significant, with larger platforms acquiring data providers to enhance their offerings.
Sales Gravy
APRIL 29, 2025
If you're doing any kind of cold calling or prospecting, you'll eventually hear this objection: "I'm in a meeting right now." Paul Wise, a heavy cold caller from Normandy, France targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be "in a meeting." Three Ways to Handle the "I'm in a Meeting" Prospecting Objection As I explained to Paul, how you respond in that moment can make or break your opportunity to mo
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
APRIL 27, 2025
Top Posts: #1. Forge: The Secondary Markets for Hot Start-Ups Are Back! Just Not So Much for Enterprise Software #2. AI Cant Sell Yet. But Its Probably Already Smarter Than Much of Your Sales Team #3. VC Deals in 2025 Off To Same Pace as 2024. And AI is 71% of All VC Dollars. Per NVCA #4. The One Bit of Math Almost All Founders Get Wrong: Dilution #5.
Highspot
APRIL 28, 2025
The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.
Salesforce
APRIL 29, 2025
What is this term, market penetration? If youre asking, youre not alone. Think of it like this imagine your target market (the people you want to reach) as a busy neighborhood. Right now, you might know a few houses on the block, but there are dozens more waiting to meet you and your business. That’s what market penetration is all about getting more of your neighbors to choose you.
Martech
APRIL 29, 2025
The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
G2
APRIL 29, 2025
Choosing between Asana and Monday can be tricky. These project management software programs have many overlaps, confusing you while making a final choice. Its not easy to say which product will win a direct comparison unless you take it for a spin. To make this analysis easier, I have tested Asana vs. Monday across different aspects to give you an insightful overview of their differences and similarities.
SaaStr
APRIL 29, 2025
Dear SaaStr: What Metrics Should I Be Using to Measure My Outbound Team? We are targeting $30k deals. For mid-market outbound, the funnel stats can vary depending on your execution, but here are some benchmarks to keep in mind: Connect Rate : If you can get 5% of your targeted accounts to take a meeting or demo, youre in a good spot. North of 10% is a sign to really lean in on outbound.
Highspot
APRIL 28, 2025
The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.
Membrain
APRIL 23, 2025
Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think clearly about it. And clear thinking is critical in complex sales.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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