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The latest AI-powered martech news and releases

Martech

The feature enables automatic contact synchronization between platforms and logs all SMS activity from Textellent as notes within ActiveCampaign. A UI dashboard provides performance tracking, supply path optimization, and A/B testing. Textellent introduced a two-way integration with ActiveCampaign.

Launch 85
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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Great automation programs address this from many angles: inter-department collaboration, data application recommendations, and balance. This lets you A/B test as many variables as you want for each campaign. Sign up for a free trial , and contact us with any questions. Precision elevates the best programs.

Territory 342
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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

Become familiar with the publications and media outlets your ideal audience frequents, then vet the publications before going on to research the best-fit contact. Once the publication has passed this quick preliminary phase, go on to find the best-fit contact by scanning through their editorial contact list. Build media lists.

Pitch 78
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details.

B2B 124
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29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Some possible sales metrics to look into could be: contact ratios, connection rates, sales growth, sales targets, sales to date, lead conversion, product performance, cannibalization, sell-through, sales per rep and average purchase value. Use your contacts. What are the right metrics to measure ? Better product demonstrations?

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Your Secret Weapon to Scaling: Account-Based Everything

SalesLoft

Basically, it breaks down to everyone asking: “Are we getting the contacts we want? Gain confidence by looking for early signs such as contact acquisition and engagement by key accounts. Depending on your ABM strategy, you may have the opportunity to tell your solution’s story from many different angles. Get excited.