Hubspot

FEBRUARY 3, 2012

The more targeted your email campaigns, the more content you’ll need. Don’t limit your email testing to subject lines. Embrace testing of various elements in your email marketing efforts to optimize email performance. For instance, you can do A/B testing of the landing pages you're promoting in your emails.

A/B testing 64

A/B testing CTR Click Through Rate Contact 64

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. This may come by way of sending reminders, post-purchase education, or simple “happy birthday” messages. What marketing automation is good for — and more importantly, what it’s not.

A/B testing 133

A/B testing Education Follow-up Campaign 133

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ClickFunnels

NOVEMBER 28, 2022

It’s generally used in online marketing campaigns, such as pay-per-click (PPC) ads or email broadcasts, to drive visitors where they can take action and convert into customers. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. The total spend on the landing page is $800 less.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. The campaign resulted in over 63 million impressions , 22.5

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. Email campaigns to address sticking points before they happen. Announce a new product or offering with an engaging campaign — you can even offer exclusive first access to existing customers. Reactivation campaigns for lapsed customers. Lifecycle Marketing Campaigns.

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

OCTOBER 19, 2021

Uber uses short-form video posts with concise copy to educate followers, including CTA links for users to learn more. . Facebook offers the highest CTR of the four ad placements offered by Ads Manager (Facebook, Instagram, Messenger, and Audience Network). Keep description copy short and let the post itself do the talking.

CTR 134

CTR Follow-up Networking Conversion 134

Hubspot

AUGUST 9, 2012

Your best bet is to run an A/B test with a couple different images, but the same text. If you’re generating more leads or have a higher click-through rate from one of your test images, you’ll know exactly which ad image performs best and you can deactivate the other. 3) Can I adjust targets once my LinkedIn ad campaign is live?

CTR 67

CTR Click Through Rate A/B testing Campaign 67

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Their top of funnel ads and are aimed at educating providers: Using LinkedIn’s laser-focused targeting features (more on this later) this ad could land in front of target providers with aligned job titles and experience levels.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. A/B testing. Besides driving traffic to your website, you know you're a marketer when your motto is "Test, test, and test again.".

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

DECEMBER 17, 2013

T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). This seems to be a big question among marketers who want to try out some paid campaigns but are constrained by budget. First and foremost, identify your goal and your metrics.

A/B testing 73

A/B testing CTR Entertainment Follow-up 73

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 15) Clickthrough Rate (CTR). 2) Analytics. Like Bob Ross!

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114