ConversionXL

NOVEMBER 13, 2015

High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. Consider Internet Explorer’s Child of the 90s nostalgia campaign… Or, more recently, Mazda’s Driving Matters campaign… Both draw on memories from the past.

Presentation 134

Presentation A/B testing CTR High impact 134

ConversionXL

FEBRUARY 28, 2017

You have a dozen product features you’d like to smoke test. How do you decide which to smoke test first? Derek Sivers suggests you “test the riskiest assumptions first” Otherwise, consider the following… High impact ideas. You have generated enough traffic to make a decision.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Martech

OCTOBER 17, 2024

Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. Amplitude’s Web Experimentation lets product managers, marketers, and growth leaders to A/B test and personalize web experiences.

A/B testing 73

A/B testing Launch High impact Campaign 73

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. If you have low transaction count, test high impact things (big changes) – if the uplift is high, you’ll need less sample size. Don’t test stuff that’s hard to notice (meek changes). Valentine’s Day campaign).

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prototype – test. Active campaigning works. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Show, don’t tell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Reduce friction where possible.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. Email campaigns, Cold calling. Outbound prospecting. Attract relevant people.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Research and A/B testing. Manual testing for qualitative results. Automated testing for quantitative results. Leho Kraav: A Better Way to Prioritize Your A/B Tests. Going way beyond A/B testing.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Salesforce

MARCH 31, 2025

For example, if youre planning an email marketing campaign, AI can suggest content, subject lines, and ideal times for sending emails. For example, if you’re measuring a product’s performance, AI can A/B test it and see if it meets your specific, measurable, achievable, relevant, and time-based (SMART) goals.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90