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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Some popular options include Mailchimp, Constant Contact, and Brevo (formerly Sendinblue). Monitoring subscriber behavior: You can track subscriber actions, such as link clicks or purchases, to gain insights into customer preferences and interests.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

How B2C marketing automation differs from B2B Both B2B and B2C marketing automation help you, as a marketer, maintain contact with prospects and customers while reducing manual labor. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

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How to Write Sales Emails People Want to Read

Highspot

Include Your Email Signature Remember to sign off your emails with contact information. Your signature should include your name, phone number, and other contact methods preferred by your audience—whether that’s email, messaging platforms, or professional social media platforms like LinkedIn. Download our industry insights report!

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

The top line response rate is the percentage of individuals who respond at some point in an email campaign. A “response” can be any form of contact triggered by the email, such as a reply or a returned call. For a cold outreach Sequence, expect a 12% response rate. Click-through rate. Bounce rate.

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The Art of Writing Effective Sales Mails

The 5% Institute

Enhanced Engagement and Response Rates When a sales mail is crafted with precision, it has a higher chance of standing out in a crowded inbox. Engaging subject lines, personalized content, and compelling storytelling techniques can significantly improve open rates, click-through rates, and response rates.

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The important thing is to stay in contact with your entire list — to continue building authority, and to continue making them offers. You can also create segments based on people’s engagement (open rate, click-through rate, or even response rate). A/B Test Everything.

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Revamp Your Sales with a Winning Email Marketing Strategy

Lead Fuze

Your goal isn’t just getting eyes on emails but sparking enough interest that readers take action – whether clicking through or flagging as important rather than swiping left into digital obscurity. A/B Testing Your Way To Success Flying blind isn’t fun unless you’re skydiving (and even then…).