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Google unveils new ad tools and updates for mobile app developers

Search Engine Land

Improved A/B testing. They will now be displayed for you to review and add to your campaign during its construction phase. For instance, this feature enables you to adjust mediation settings such as price floors to better optimize ad interactions for users who are less inclined to make in-app purchases.

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Constructing Pricing Strategy For Subscription Products

ConversionXL

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

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Pricing Research: The One Factor Everyone Forgets About

ConversionXL

Pricing strategy is something no business (that wants to make money) can avoid. But whatever strategy you use, there’s one thing that will always affect your pricing strategy. And it’s something almost no one accounts for… How Volition Affects Consumer Pricing Research. That makes pricing research all the more difficult.

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How to Write Sales Emails People Want to Read

Highspot

Know Your Audience When constructing your email, remember that success hinges on personalization. Unsubscribe rate = (Number of unsubscribes / Total emails delivered) x 100 A/B testing Consider doing A/B testing for your emails to measure their effectiveness further. Bulk emails can damage your reputation.

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A Copy Testing Methodology for the Digital Age

ConversionXL

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Still today, pre-testing is slow and expensive. A/B testing copy has limitations, too.

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How to Run Marketing Experiments The Right Way

ConversionXL

Human beings use informal experiments all the time as a way to test-drive decisions that may have long reaching consequences. In order to decide whether we will take a certain action, we first construct a hypothesis, run an experiment, analyze the results, and then make a decision based on the available data. A/B Testing.

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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Picking Your Core Verticals and Selling Outside of “Tech” 70% of Monday’s customers are non-tech — real estate, banking, construction, and even churches. This is how they optimized the product and pricing.

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