ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

DECEMBER 9, 2024

This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. Like all marketing reporting, it should focus on customer needs and motivations. What have you learned from A/B testing at scale? Structure your story around three key benefits: New capabilities.

A/B testing 120

A/B testing Gaming Drivers/motivators Technology 120

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 120

A/B testing Campaign Retail Angle 120

ConversionXL

MAY 19, 2015

We were optimizing a landing page for truck drivers (goal: get more job applications for trucking companies). We tested using visual hierarchy, making the menu orange (sitewide): The result: almost 12% drop on conversions and even a bigger drop in revenue per visitor. Test different iterations of this to get even more results.

A/B testing 106

A/B testing Drivers/motivators Follow-up Gaming 106

ConversionXL

MAY 7, 2014

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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A/B testing CTR Click Through Rate Campaign 78

Hubspot

NOVEMBER 18, 2011

And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements. So without further ado, I present to you 10 great dos and don'ts of A/B testing to motivate you to get moving and start doing more testing. 10 A/B Testing Dos and Don'ts.

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A/B testing Click Through Rate Start-ups Drivers/motivators 74

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Cohort Analysis 101. Activated users in February.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

NOVEMBER 4, 2011

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Why don’t you test?

Conversion 109

Conversion A/B testing Trust Price 109

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. You can initiate the conversation! Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1. Email isn’t just a communication channel.

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Drivers/motivators A/B testing Promote Strategize 98

ConversionXL

FEBRUARY 21, 2017

That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.

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A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Conversion copywriter Joanna Weibe discusses how long or short landing pages should be. across all industries.

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Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

ConversionXL

NOVEMBER 20, 2014

Michael Summers, Global User Experience Research team at PayPal : There are two very precious cognitive resources in the mind that influence how we study optimization: attention , and external motivation. We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

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Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. In reality, donors come to your donation page with a huge variety of motivations. Offer a free gift for a specific giving level to drive up conversions.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

Hubspot

MAY 25, 2020

As a marketer, it's important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren't converting on your site. Whatever the reason, I'm sure you're wondering how you can improve your conversion rate. Improving Your Website's Conversation Rate.

Conversion 101

Conversion A/B testing Campaign Trust 101

ConversionXL

DECEMBER 4, 2014

Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. Before redesign, conduct full conversion research. Should you redesign the whole website?

Conversion 124

Conversion User Experience A/B testing Launch 124

Martech

APRIL 16, 2025

Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Keep humans in the driver’s seat for strategy and brand voice, and let AI handle repetitive tasks and pattern-finding.

E-commerce 100

E-commerce Retail A/B testing Campaign 100

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

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Drivers/motivators Profit margin Price Campaign 128

Heinz Marketing

MARCH 23, 2023

What motivates them to buy? Use this information to create messaging that speaks directly to their needs and motivations. This will help build trust and credibility with your target audience and increase the likelihood of conversion. What are their goals? To answer these questions, start by researching your market.

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B2B A/B testing Drivers/motivators Up-sell 119

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. via KlientBoost).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

AUGUST 4, 2015

When you understand the motivations driving your prospects and customers, you can reflect their feelings back to them (in their own words, I might add). You’ll learn how to pull out the key messages from your prospects and customers and use them to boost conversions. Increase conversions. What is Voice of Customer Research?

Conversion 115

Conversion Customers Price A/B testing 115

ConversionXL

DECEMBER 11, 2018

But when it comes to customer-service professionals, their core motivation is much different. Visitors, leads, conversions, and new customers are considered a byproduct of having an intuitive product and a strong brand story. Music is a primary driver, or “cue,” for an emotional response. It’s a research-backed strategy, too.

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Campaign A/B testing Drivers/motivators Launch 134

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

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A/B testing Strategize Drivers/motivators Technique 111

Hubspot

AUGUST 22, 2012

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. 9 Tips to Improve Your Website Conversions. 9 Tips to Improve Your Website Conversions.

Conversion 78

Conversion A/B testing Click Through Rate Promote 78

Hubspot

APRIL 6, 2015

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%.

Conversion 78

Conversion A/B testing CTR Commission 78

Martech

MARCH 11, 2025

The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client. Test it with your prospect list and web personalization tools.

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B2B A/B testing Prospecting Lead generation 104

ConversionXL

JULY 13, 2019

The best thing you can do to improve conversions is ( usually ) to get rid of as many fields as possible. In one study , an 11-field version of a contact form was replaced with a 4-field version, resulting in a 160% increase in the number of forms submitted and a 120% increase in conversion rate. Creating the motivation is up to you.

Conversion 72

Conversion A/B testing Drivers/motivators Lead generation 72

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Common examples are Revenue and Conversions. Which do you feel would be easier to test and why?

A/B testing 133

A/B testing Represent Non-Profits Price 133

Martech

MARCH 9, 2023

I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. Here are three scenarios where data can steer you wrong A/B testing. Test duration is one example.

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A/B testing Campaign Drivers/motivators Conversion 117

ConversionXL

SEPTEMBER 20, 2016

What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to do just that.

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A/B testing Technique Drivers/motivators UX 105

PandaDoc

MAY 12, 2025

On the other end of the spectrum, some customers are more motivated by trust, identity, or emotional attachment than by cost. Price sensitivity can be driven by deeper motivations, many of which arent immediately clear or rational, and can be manipulated by applying smart branding and sales strategies to the customer journey.

Price 52

Price A/B testing Non-Profits Legal 52

Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). Navigation vs. No Navigation.

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A/B testing Follow-up Drivers/motivators Conversion 78

Salesforce

JUNE 11, 2025

” Creating personas makes it easier to craft messaging that speaks directly to the needs and motivations of your audience. Step 5: Test and refine your targeting Defining your target market is an ongoing process. That’s why it’s important to test your targeting and refine it based on real-world results.

Customers 86

Customers CRM A/B testing Pitch 86