ConversionXL

JULY 2, 2015

While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself. Let’s be realistic: websites are highly contextual, and what works for website A, doesn’t work for website B.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Trust me, this will help you later on when you’re wondering what to test next. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Salesforce

FEBRUARY 13, 2024

Users can sign up for a mailing list through various channels, including website sign-up forms, newsletter subscription boxes, and during the checkout process on an e-commerce platform. Not only does this enhance the chances of conversion, but it also establishes a relationship built on trust.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

ConversionXL

NOVEMBER 18, 2014

The new emails saw a 111 percent higher conversion rate than existing sales or alerts emails. Confirmation Emails Provide the Opportunity to and Challenge of Having a One-on-one Conversation. Is this prospect ready to make a purchase? Image from MarketingSherpa. Signed up for on-going communication through a webform.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Sales Hacker

FEBRUARY 12, 2021

Chat with prospects in real-time using Conversations. It includes marketing automation, custom dashboards, lead scoring, and A/B testing, plus other advanced features like sales playbooks, sales enablement content, advanced forecasting, and AI-driven insights. Use custom objects to create complex reports.

CRM 87

CRM Territory Price E-commerce 87

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. How can e-commerce increase sales? – Regularly test different aspects of your site using A/B testing tools; even small tweaks can lead to significant gains.

E-commerce 52

E-commerce Growth Retail Gaming 52

Salesmate

JUNE 11, 2021

Once the email sequence is complete, you can add the prospect in the customer list if they sign up, or in the newsletter subscription list if they don’t. You can A/B test these opt-ins to see which ones gain you better results! This is the most obvious reason to test emails before you send them to your customers.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Heinz Marketing

MAY 14, 2024

At the heart of this understanding lies a well-crafted attribution strategy—a roadmap that illuminates the journey customers take from initial engagement to conversion. Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes.

Customers 109

Customers E-commerce Campaign Drivers/motivators 109

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview. Product overview.

E-commerce 96

E-commerce Healthcare Real Estate Appointment 96

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

NOVEMBER 3, 2015

Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. Substantially.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Most product descriptions are awful. Or worse, non-existent. Substantially.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

MAY 15, 2018

Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. free answer to this question. Getting useful data from your customers. Image source.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

MARCH 10, 2013

Conversion boost. Your copy needs to match the conversation in your customer’s mind. I’ve tweaked and tested them over the years, and this model works the best for me. It’s the primary reason a prospect should buy from you. The best processes are simple, as those are the ones you actually use. Draft copy.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. Email is anything but dead. So, what does work?

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

AUGUST 17, 2016

One of our customers, Great Fermentations , a home brewing company, is seeing a 25% conversion rate from its cart abandonment campaign and they’re generating $44.37 This is, in a way, an ultimate guide (overused though the term is), so here’s a short table of contents if you’d like to jump around: How To Run A Holdout Test.

Campaign 74

Campaign Process A/B testing CTR 74

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview.

E-commerce 117

E-commerce B2C Manufacturing CRM 117

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Gain insight into the flow of how your prospect is actually thinking.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. People hate popups, but they increase conversions. C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). Can begin running tests.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77