ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Sales Hacker

DECEMBER 17, 2024

They’re signing the renewals, the cross-sell, up-sell. I remember one year, the Super Bowl was perennially the biggest day of the year because you’d get more traffic, so you’d sell more ads. And how do you now think about sort of closing that gap between the user and the buyer? and the expectations?

GTM 100

GTM Engineering Electricity X-functional 100

Martech

FEBRUARY 25, 2022

This includes cross-channel, multi-touch and multi-wave campaigns. The company has 4,000 employees, is publicly traded on the New York Stock Exchange and has offices across the world. Target customers. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs. Prioritized lead and account engagement scores.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

ConversionXL

FEBRUARY 26, 2014

This type of cross referencing will help expand the scope of your conversion measurement and allow you to shape your conversion funnel. For example, a 24 hour call center in New York that does brisk business from California around 7pm Pacific would be poorly served by a day-parting schedule that is set to lower bids at 10pm Eastern.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

APRIL 21, 2016

The exceptionally high open and click rates underscore the opportunity for companies to cross-sell products and services to highly engaged customers through transactional emails.". This can take some A/B testing to get right, so be willing to revisit your email and tweak it down the road.

Promote 77

Promote A/B testing B2B Cross-sell 77

Sales Hacker

APRIL 15, 2019

We’re in six cities: Denver, Boston, New York, London, Toronto, and Amsterdam. Over the years, I was very fortunate to work with some incredible partners who really knew how to sell. David Katz : At Intercom we’re constantly A/B testing and figuring out how can we make this more streamlined.

B2C 68

B2C Drivers/motivators A/B testing Cross-sell 68