ConversionXL

OCTOBER 20, 2020

It wasn’t until we did some user interviews and usability testing that we realised our users had some serious issues with these forms. Within the form templates, we were only including a few bullet points explaining the product and what the form was, along with an image. So we tested it. Resources to get it done.

Territory 77

Territory UX Cross-sell A/B testing 77

ConversionXL

MAY 2, 2018

You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages). Set restrictions: See what kind of improvement you’ll get by offering free shipping only on select products where it is profitable.

UX 133

UX Cross-sell Up-sell Price 133

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? Three tactics to maximize revenue from a CRO program: Free test software.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Develop the product, site, and offers based on existing customer feedback. Email testing should be about far more than opens and clicks, though.).

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

FEBRUARY 12, 2015

We take a website, and make it sell better. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Why are people doing what they’re doing on the product page? Optimization involves running tests. Conversion Optimization is a cross-disciplinary role.

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. It’s not which variant collects more email addresses, it’s which variant sells more books. Typically happens at the end of the product lifecycle. If the copy won’t sell them, what will?

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

FEBRUARY 15, 2016

The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development. All you have to do is ask customers: “On a scale of 1–10, how likely are you to recommend this product?” NPS measures the likelihood of customers to recommend the product.

Promote 50

Promote UX A/B testing Cross-sell 50

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. The result?

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. The result?

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. The result?

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. The result?

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. A person or company who's shown interest in a product or service in some way, shape, or form. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Product overview. Product overview. This includes cross-channel, multi-touch and multi-wave campaigns. Product overview. Target customers.

E-commerce 117

E-commerce B2C Manufacturing CRM 117