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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. What you call “Products” and where you have them on your ecommerce site (i.e.,

UX 87
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 91
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Copywriting & UX: Why Copywriters Need Wireframes

ConversionXL

Copywriting and UX go hand-in-hand. If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you. When design dictates copy, UX invariably suffers.

UX 101
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Fashion ecommerce: How to analyze search demand and forecast trends

Search Engine Land

Consider other shopping and product discovery platforms such as Amazon and TikTok. Seeing the search demand data over four different product discovery platforms also allows you to forecast user demand, taking into account that users in your target market are potentially using more than just Google to discover products.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce

It takes practice to craft stories that sell a vision to potential customers. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Personas are crucial to just about any role—sales, marketing, product, design, and more. Cross-Team Alignment.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. A recent competitive UX benchmark conducted by CXL Institute. What products or services are offered and for whom? By Karl Gilis.

UX 126
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Nicole is a big believer that marketing should be held accountable to metrics that tie directly to revenue. Seed funding.

GTM 92