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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 88
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 97
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This day in search marketing history: February 22

Search Engine Land

Google Search Console adds Products to enhancements reporting section 2019: This section helped you see how well your product markup was performing in Google’s search results. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Launch 92
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How to Get Your Company to Really Care about Your Customers

ConversionXL

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. One approach to tackle this is cross-functional teams organized around the customer (journeys or segments). Should you restructure to cross-functional teams?

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How to Drive Revenue With PartnerOps

Sales Hacker

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. An ecosystem of related products and channel partners exist around every B2B product.

CRM 101
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Being at the top of the heap, Salesforce sets a comparatively high price for its product. Professional certifications are available for Salesforce-specific products and development solutions.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.