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How to use the UA 360 features available in GA4

Martech

A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Custom funnels. Explore and custom funnels are two of the reporting types we talked about in part one.

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How To Get Started With Email Segmentation

Salesforce

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base. Segmentation allows you to speak the language of your customers.

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The Essential SaaS Metrics for Growth

ConversionXL

David Skok , author of forEntrepreneurs , identifies three keys to sustained SaaS growth : Acquiring customers; Retaining customers; Monetizing customers. Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). Image source).

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How to Nail Your First 90 Days as a CX Director

ConversionXL

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Right now, you’re just like your new customers.

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This day in search marketing history: March 11

Search Engine Land

Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection. Create Custom Driving Directions With Google Maps Maker 2009: Google said this tool was not perfect but it did make for a new way of creating driving directions.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

When potential customers are looking for a free CRM, they might not stop at the first results. I’ll focus here on building custom tools. Won’t building custom tools cost us a lot of money and time?”. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. Over $1,000?

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Master the Sales Development Playbook to Boost Growth

Highspot

Do you want more customers? Build Consistency Across the Sales Team Customers expect consistency. The sales development playbook ensures all sales interactions, including objection handling and closing techniques, are standardized and maintains a uniform customer experience throughout the buyer’s journey.

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