Martech

JULY 21, 2022

If you’re going to make every ad dollar count, you need to test your messaging before launch, optimize your creative throughout and constantly optimize your website and landing pages toward conversions throughout the entire lifecycle of each campaign.

Customers 126

Customers E-commerce A/B testing Campaign 126

ConversionXL

MARCH 22, 2013

Webundies.com announced 2012 mobile commerce sales of $168,000, accounting for 5.4% The popular e-commerce store O´Neill Clothing racked up some impressive results after implementing responsive design. You can ask for additional information after the actual conversion with a follow up e-mail or call. of total sales.

Conversion 115

Conversion E-commerce A/B testing Follow-up 115

ConversionXL

OCTOBER 17, 2012

Just getting in touch because I noticed you didn’t launch your flight contest. Launch Your Contest (links directly to their contest). It addresses the three most common questions their customers have before they launch an (awesome) flight contest at Flightfox.com. If you run an e-commerce store you can do a similar thing.

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Opportunities.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

AUGUST 25, 2015

Instead of launching new company-wide initiatives, start with small, focused experiments that can prove or disprove your idea. For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. Start Small.

A/B testing 78

A/B testing E-commerce Cross-sell Launch 78

Hubspot

SEPTEMBER 1, 2017

The e-commerce giant is about to release their all-new thread studio, which is a VR app that will take consumers into a virtual studio to view t-shirt designs and other apparel. They also recently launched an augumented reality app called Ikea Place. Store “Walk-Throughs”. Image via Shopify. Image via: Architectural Digest.

E-commerce 78

E-commerce Real Estate Transportation A/B testing 78

Sales Hacker

DECEMBER 17, 2024

If someone spent the last three years trying to solve a problem at Klaviyo in, let’s say, the e-commerce space, and they had a big team of people and a big P&L for their business unit that they ran, and they spent all this time and money trying to solve a problem, and they kind of get close to it.

GTM 99

GTM Engineering Electricity X-functional 99

ConversionXL

MAY 15, 2018

Pre-launch businesses & startups have special challenges when it comes to pinpointing the right value proposition, due to a lack of traffic & customers to mine messages from. That said, there are still things you can do to make sure your launch copy messaging is relevant and on-point to your prospects. No problem! Conclusion.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. How customers engage with your marketing determines your next steps.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

MARCH 10, 2013

I’ve tweaked and tested them over the years, and this model works the best for me. A nail salon would have a different approach from an e-commerce store; a website selling mobile app design courses is different from a hosting company. Start with A/B testing value propositions, and go from there. Conclusion.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

SaaStr

FEBRUARY 13, 2024

For example, OpenStore is a Founders Fund portfolio company doing A/B testing with outbound to e-commerce. One test is a cold email confirming the address to send a bottle of champagne. At Brex, they put up billboards all over San Francisco when launching the product. Giving your target something of value.

E-commerce 73

E-commerce Networking A/B testing Closing 73

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? But, if you must create your own photographs or use stock images, follow this tutorial by Practical E-Commerce and use the list of stock photographs on this page. Notable Examples: Step 11 – Start A/B Testing. The Complete Guide To A/B Testing.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Share test results via newsletters and open forums.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 18, 2014

Isabella did quite a bit to get these results – they launched the recommendations feature, moved to an HTML rich format and aligned their web and email experiences. Typical e-commerce receipts are ‘ dead ends’ – emails that provide information but don’t offer a next step for users to drive them back to your site.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

AUGUST 17, 2016

Plus, we use email testing tool Litmus , which allows us to preview each email in 50+ apps and devices; validate that links, images, and tracking work properly and test email load time before launching a new campaign. Client Data: A/B Testing Preheaders vs. No Preheaders. We’ve found the latter isn’t as common.

Campaign 74

Campaign Process A/B testing Follow-up 74

Salesforce

JANUARY 30, 2025

In this article, we’ll explore how to craft a subject line that can’t be ignored, the ins and outs of A/B testing, the secret to an irresistible CTA, and 17 cold email templates that you can adapt for yourself. Conduct A/B testing: With A/B testing , you can measure the effectiveness of subject lines, hooks, and CTAs.

A/B testing 52

A/B testing Territory Prospecting Referrals 52

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. Wilmer, Lauren E. Note, this wasn’t an A/B test. In Indonesia, 91%. As researchers, Henry H.

E-commerce 110

E-commerce UX Lead generation X-functional 110