Remove A/B testing Remove Entertainment Remove UX
article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. User experience (UX) design: Enhancing the usability of your website to improve user experience. A/B test results: Performance comparison between different versions of web pages. What does content marketing include?

article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

Customers 115
article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview.