ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. Where price is a barrier, use price incentives to get people over the line.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

ClickFunnels

NOVEMBER 21, 2021

Now, seven years after the launch, it’s at $100M+ in annual revenue. That’s why we recommend you to price it at $7. It’s a price point that: Isn’t so low that it would make the potential customer question the product’s value. So why not build a niche channel, then promote your lead magnet at the end of each video?

Pitch 256

Pitch Sales Lead generation Niche 256

ClickFunnels

NOVEMBER 18, 2021

You need to pick a niche, then create a product line that serves as a “curriculum” for improving in that area (e.g. There are no jarring jumps in price. We recommend you to price your frontend product at $7, your middle product at <$100, and your backend product <$500 when you are just starting out. Price it at $7.

Price 241

Price Sales A/B testing Pitch 241

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Still today, pre-testing is slow and expensive. A/B testing copy has limitations, too.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. By undertaking brand tracking studies in customer associations, reBuy discovered that their primary association was ‘price value’. Image source. Brand usage.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ClickFunnels

JULY 5, 2021

Fortunately, online marketers have been obsessively A/B testing landing pages for more than two decades now, so at this point, we know what works and what doesn’t. By the way, if you keep the price of your frontend product within the impulse buy range (<$10), persuading people to check it out will be much easier.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

NOVEMBER 17, 2021

This can mean lurking on Reddit, registering to niche online forums, joining paid communities, etc. Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. 6 Price Your Frontend Product at $7. And launch your funnel! …in

Lead generation 201

Lead generation Process Contact Up-sell 201

ConversionXL

NOVEMBER 28, 2022

For example, to promote the launch of its new milk product, Indomilk teamed with animated series Tobot to create a Branded Effect that allowed users to virtually dress up as different characters. TikTok lets you find Creators based on niche, demographic and performance metrics. A/B test your adverts to learn what works.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Mumsnet is also a highly active community if you’re in the baby and parenting type niche. Split test your call to actions based on your findings.

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

AUGUST 8, 2018

Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. A/B Testing. Did prices changes? We’re still working with them but as a consultant on project scopes.”. Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Is it market growth?

Closing 106

Closing Teamwork Education Clients 106

ConversionXL

MARCH 10, 2013

Don’t make people work click to read stuff that you want them to read anyway (like features, benefits, testimonials, pricing, etc.). When, Where and If at All Should I Show the Price? Some people think that the price drives readers away, and they should hide it somehow—or make it hard to get to. Price: $990.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

Hubspot

FEBRUARY 4, 2013

With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. How Social Media and Mobile Change Pricing Strategies. Posts You Might Like to Read: A/B Testing: The Science of Marketing.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. How Social Media and Mobile Change Pricing Strategies. Posts You Might Like to Read: A/B Testing: The Science of Marketing.

B2C 78

B2C B2B A/B testing Education 78

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114