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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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Why Your A/B Tests Are Failing

ConversionXL

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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8 Keys to Value-Based SaaS Pricing Pages

ConversionXL

As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. It’s tempting to model your pricing strategy on successful companies. For many SaaS companies, pricing is the most overlooked way to drive growth. Tailor pricing to your product value and customers.

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How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)

ConversionXL

Just like with attractive people, an attractive website seems to create a Halo Effect , where people will judge the product quality, customer service, and other things higher. True or not, it’s silly to ignore the mobile experience if you’re a luxury brand. A beautiful website tends to look more expensive. Well, yes and no. Typography.

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How to present your pricing to clients — and have them say “yes”

PandaDoc

Pricing is a key element of your communication with customers, and as such needs to be a central part of your dialogue with them. Hiding your prices or being uncomfortable when you need to discuss them with clients will affect your capacity to make a sale. How do you discuss pricing with clients?

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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

These metrics serve as an indicator of how effectively your website or platform is persuading visitors to take desired actions, such as signing up for trials, subscribing to services, or upgrading their plans. Good design also includes mobile optimization since many customers access services via smartphones these days.