PGA TOUR transforms fan experience, analytics and customer feedback
Martech
AUGUST 18, 2022
This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. Implementing Qualtrics XM. The tour will use insights to make improvements to experience on-the-fly.
Let's personalize your content