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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

Establishing a referral partnership and leveraging their growth for testimonials can turn this situation into a positive opportunity. The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques.

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How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO

SaaStr

You can give your customers the option to turn those points into gifts like a consultation or a donation for a cause they care about. Tactic #7: Gamify Your Customer Referral Programs Many companies have a single fixed reward for referrals. The risk here is that you might get unhappy customers who provide lower scores.

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25 Proven Ideas to Lower Churn from Brex, Sendbird, ServiceNow, and More

SaaStr

Referral bonus that is meaningful $5k pre tax (1/2 on 1st day at work, 1/2 after 6 mtgs)” — Mark Matzke, ServiceNow. “1/ Divide your churn into manageable and unmanageable areas 2/ Strip out definable areas of churn reason (e.g. “We added in personalized/one-on-one consulting for free.

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How to Market a Creative Agency: Effective Tactics

Lead Fuze

Encouraging Client Referrals Through Incentives or Discounts You don’t need to break the bank. Create an attractive referral program offering incentives, like discounts on future projects, for clients who refer new business your way. But how do you get people talking about your creative agency?

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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

Whether they need to understand their prospect’s industry, family tree, current business events and initiatives, who to contact, how to reach them, even how to get a referral, we deliver the information they need to have engaging conversations that build trust. Doesn’t matter if the conversation is virtual, if it’s engaging and relevant.

Sell 58
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How to Kick Off Your SaaS Sales Career

Hubspot

Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales Account Manager After the AE closes a deal, a post-sales account manager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.