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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

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PODCAST 62: Managing People and Incentivizing Sales Team w/ Kathleen Roberge

Sales Hacker

Thinking Outside the Manager’s Box [08:39]. Persuasion Starts By Establishing Buy-In Early On [11:49]. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. Persuasion Starts By Establishing Buy-In Early On.

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Ultimate Guide To Creating Your Ideal Customer Profile (ICP)

SalesHandy

If you don’t have an ideal customer profile, you will end up focusing your efforts on different areas of the market. In turn, your sales and marketing reps will be running after leads who were never going to buy from you. Finding and attracting new customers is a costly process from the start to the end.

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5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow

Sales Hacker

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Mark’s pro tip: “And why call them Growth AEs vs. Account Managers? Very simple.

GTM 52
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Making the Product Experience Better With Sales-Assisted User Onboarding

Sales Hacker

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. In a classic blog post , Christoph Janzexplains the number of potential customers in your total addressable market. Contrary to popular belief, being product-led doesn’t automatically mean you’re anti-sales.

Product 95
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MJ McCarthy: How to keep customers for life

Gong.io

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Please sign up. Jason : They’re not going anywhere.

Growth 85