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Big players vs. niche specialists: Choosing your martech vendors

Martech

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both. Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc.

Niche 106
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The billion-dollar one-person SEO agency: Fiction or the future?

Search Engine Land

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. Account management could be as easy as receiving a client’s email or chat message.

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7 questions brands must ask when assessing affiliate agencies

Search Engine Land

Question 2: How long is your minimum contract length? Then you must align with those publications’ yearly editorial calendar – something short-term affiliate contracts won’t accommodate. Agencies with short-term contracts will work with coupon and deal sites to produce quick revenue.

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How to choose the right content marketing agency

Search Engine Land

That team usually includes project and account managers, content strategists, content writers, editors, SEO experts, graphic designers, consultants, salespeople, and more. This will be important for brands in specialized niches like healthcare, finance, or law, where certain standards for content must be met.

Niche 91
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How to hire an SEO agency: The definitive guide

Search Engine Land

You probably know your site very well and understand what’s happening in your niche market. While not being locked into a contract can be a nice thing for clients, it’s important to understand there is a time frame in which to achieve results. Do they have dedicated account managers so communication stays open?

Consult 116
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Link building services to watch in 2024 by Admix Global

Search Engine Land

Good communication and dedicated account management are crucial. Source: [link] Specializing in various niches such as SaaS, software development, tech, crypto, real estate, finance, marketing, web design and ecommerce, Editorial.Link offers a tailored link building approach. This will help you gauge their expertise and value.

Service 73
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The definitive guide to effective client onboarding

PandaDoc

Sign the Contract. Ensuring you have a contract in place before you start work sounds like such an obvious first step to successful onboarding that it’s not worth highlighting. However, you’d be amazed at how many companies rush to get started without waiting for a signed copy of the contract. Clearly, a contract is important.

Clients 52