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The latest AI-powered martech news and releases

Martech

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

Launch 84
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20 Digital Marketing Courses for Startups

Salesforce

Email marketing: The process of communicating with current and potential customers through email nurturing campaigns. “ Explore Search Engine Optimization ” on Trailhead : In this course, youll learn the benefits, tips, and elements of SEO for B2C Commerce, along with how to implement this strategy for your business.

B2C 75
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum. Brands adopting AR. “I

Campaign 110
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better. Facebook Lead Ads.

Campaign 101
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3 ways search marketers can prepare for the big cookie crumble

Search Engine Land

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving.

SQL 101
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Toyota launches AR experience to support 2023 Crown

Martech

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Toyota has launched an AR experience for U.S. Get MarTech! In your inbox.

Launch 110
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. If you’re in B2C, consumer confidence, inflation and jobs are key.