Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. The techniques below can be used for almost any situation, with varying degrees of scale depending on many factors. What type of website will get the links?

Niche 109

Niche Technique Angle Pitch 109

Salesforce

JULY 28, 2022

It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. A replacement part is a high-margin purchase that also has a huge support angle. With AI techniques, companies can become more proactive by focusing on predictive maintenance, predictive quality and increasing yield.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

PandaDoc

AUGUST 29, 2022

Even though B2B negotiations are much less tied to emotions than the B2C kind, the deal closing moment itself is highly emotional. Moreover, most of the psychological techniques mentioned here work well only in person. Try the sharp angle technique.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Heinz Marketing

APRIL 11, 2022

Whereas in Web2, if you’re a marketer, your primary stakeholder is typically someone is part of a buying team or perhaps an individual, depending on whether you’re doing B2B or B2C type work. I’ll circle back to that second since that’s probably more from like a consumer angle. There’s no token involved.

Pipeline 107

Pipeline B2B Go To Market Sales 107

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

Sales Hacker

NOVEMBER 18, 2019

These techniques may not work for every business, but they could work out for you. Wait until you’ve figured out the right angle. People are already getting enough snowman and Santa references from B2C advertising. Test them out and do a little bit of tweaking. See if you can customize them for your outbound prospecting.

Prospecting 61

Prospecting Appointment Cold Call Sales 61

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Lending to the ad a newsworthy, topical angle. Those are some of the best B2B lead generation campaigns and techniques at your fingertips. What is the conversion rate of social media?

Campaign 98

Campaign B2B Lead generation CTR 98