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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 90
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9 Ways to Sabotage Your Holiday Marketing Campaign

Hubspot

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 108
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The Ultimate Guide to Press Release Distribution

Hubspot

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences. 110 USD) each time.

Pitch 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 101
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Advertorials Can Work—If You Get It Right

ConversionXL

In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Write like the publisher.