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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 91
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Create campaign impact by reaching the Workday Consumer

Martech

During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. Three ways to reach the Workday Consumer.

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Yet, X saw the grand exit of big tech and entertainment brands last year. But at the same time, ecommerce giant Amazon is growing its ad network. How will these opportunities shake out in the upcoming year?

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Paid search for lead gen: Tips for new accounts with limited budgets

Search Engine Land

The solution is to make sure everything is dialed in, so let’s cover: What campaigns are at your disposal. Advice on campaign structure. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed.

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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

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SponsorPulse expands data-driven sponsorships for brands

Martech

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package.

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Here’s what happened at B2BMX 2024

Martech

My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. So it became a “fireside chat” with Megan Crone from Palo Alto Networks and Amy Holtzman from CHEQ.