Hubspot

JULY 24, 2020

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. And how do they make money?

Contract 97

Contract Price Referrals Campaign 97

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Sell 100

Sell Promote Price Networking 100

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars.

Promote 101

Promote Retail Launch Education 101

Hubspot

JUNE 11, 2018

Because so much of your marketing campaigns depend on content (and fresh content, at that), having some easy-to-create types of content at your disposal is a marketer's dream come true. Just be sure to add additional context if the meme is being shared alongside a larger story or campaign. Be Funny/Witty/Entertaining.

Entertainment 76

Entertainment Networking Territory Niche 76

Lead Fuze

DECEMBER 15, 2023

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. There are many social networks you can advertise on, but here are four of the most common: Facebook.

CTR 74

CTR Sports Finance Campaign 74

SaaStr

JANUARY 26, 2023

Building a useful and entertaining brand helps produce sustained value and ensures the right customers take notice and remain engaged over time. It’s worth noting that the time it takes to see ROI from SEO research may be slow compared to the instantaneous effects from paid campaigns.

Growth 17

Growth Entertainment Construction Campaign 17

Hubspot

MARCH 14, 2018

Musicians, TV networks, small businesses, and the self-employed all find monetary value in posting their own amazing content on a YouTube channel. An active, entertaining YouTube channel -- which is free to make through a Google+ account (also free) -- strengthens these users' brands and extends their reach to new audiences.

Real Estate 78

Real Estate Campaign Follow-up Commission 78

Lead Fuze

DECEMBER 15, 2023

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. Check out LeadFuze to see how you can automate your lead generation.

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Hubspot

AUGUST 30, 2012

Alternatively, choosing superfluous and ostentatious terminology for your social interactions may alienate your network. That way your network will be able to relate to your brand , and your marketing will flourish! Does your network live for LinkedIn, but hate Twitter? Truly know what your buyer persona finds entertaining.

Non-Profits 72

Non-Profits A/B testing Networking Entertainment 72

Hubspot

JULY 6, 2012

Check out these 10 memes masquerading as marketing campaigns. Because so much of your marketing campaigns depend on content (and fresh content, at that), having some easy-to-create types of content at your disposal is a marketer's dream come true. Be Funny/Witty/Entertaining. Don't believe me? Memes offer just that.

Entertainment 78

Entertainment Networking Niche Campaign 78

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Create Facebook re-targeting ads for leads that didn’t convert.

Follow-up 76

Follow-up Sports Contact Lead generation 76

Martech

JANUARY 20, 2022

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. They eliminate barriers that limit in-person event attendance including travel/entertainment costs and scheduling conflicts.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Our advantages were almost all network-driven. Otherwise, the best you’ll achieve is entertaining window shoppers. Webinars as a demand generation tactic have benefited greatly from this. What is your value offer ? The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

SEPTEMBER 7, 2015

They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. Below are a few ways in which B2B and B2C marketing differs.

B2C 78

B2C B2B Hospitality Campaign 78

Sales Hacker

DECEMBER 20, 2018

Find inspiration, discover tactics and enjoy light entertainment as bestselling author and business guru chats with industry leaders to give you actionable insights on how to improve selling performance, drive innovation, and blaze a path towards leadership. Average Duration: varies but generally between 25 and 35 minutes. to 40 mins.

Cold Call 111

Cold Call Sales B2B Up-sell 111

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 72

Campaign B2B B2C Promote 72

Sales Hacker

DECEMBER 4, 2017

Prospecting & Lead Generation. Track consumer behavior to better align your marketing and sales campaigns. Developed by HubSpot, GrowthBot generates critical information for sales and marketing practitioners to help them hike productivity and get the answers they need on demand through chat interactions. Social Media.

Product 67

Product Contract CRM SQL 67

Hubspot

MAY 4, 2021

While webinars may not be as sexy as social media campaigns or the latest members-only app, they're key to marketing in an increasingly remote world. A HubSpot survey found that people sign up for webinars to learn about a hobby or passion, to be entertained, and to understand something about their career or industry.

Entertainment 99

Entertainment Contact Pitch Presentation 99

Hubspot

JULY 20, 2016

In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Who cares about some mobile game?

Retail 52

Retail Technology Technology Launch 52

Hubspot

JUNE 2, 2015

We like to do what we're good at -- which is marketing, entertainment, and creative packaging, not understanding what back-end support goes into keeping a site going across however many servers given however much traffic.". As for their Shark Tank sweepstakes campaign? Kim and I are entrepreneurs," says Hodak. "We Barber says 1.5

Launch 74

Launch Campaign Entertainment Engineering 74

Hubspot

JULY 12, 2012

According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Lead generation via social media. Not necessarily. Interview Interesting People. Who wants to hear a talking head spout facts?

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Video is useful for more than entertainment, too. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

PandaDoc

APRIL 12, 2023

They’ll use catalogs and email campaigns to sell directly to consumers and keep that personal touch, while also selling wares through online marketplaces or retail chains to reach more people. Some networks enable businesses to sell products and services through their platforms with direct purchasing tools. Take Amazon as an example.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

SEPTEMBER 21, 2016

In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Share lots of unique and creative content to grow your social network, and followers will come after.

Objectives and Key Results 78

Objectives and Key Results Networking Entertainment Follow-up 78

Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. “Beyond social networks, virtual worlds.”

Launch 90

Launch Engineering Retail UX 90

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Let's say you're using PPC as your primary means of generating leads for your business. That is, if you want the leads to keep coming.

Networking 78

Networking Entertainment Promote Lead generation 78

Lead Fuze

AUGUST 5, 2021

Power Partner Networking How to Maximize Your Networking Group Investment. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. A highly sought-after sales trainer and keynote speaker, Steve is both entertaining and enlightening. B2B Lead Generation. A Post Worth Your Time.

Negotiate 98

Negotiate Sales Retail B2B 98

Hubspot

MAY 1, 2020

If you've shared a blog post on social media, or have done an ad campaign for your new product launch, then you're already familiar with content amplification. Use your blog posts for lead generation. Compiling that data and making a content offer is wonderful for lead generation. Facebook Ads. Instagram Ads.

Promote 101

Promote Price Lead generation Campaign 101

Hubspot

JUNE 18, 2012

Alright, we're going to ease you into this visual content integration stuff by starting with social media -- I mean there are social networks that were built exclusively around visual content (I'm looking at you, Pinterest)! This technique goes hand-in-hand with another extremely visual social network. And HubSpot?

Networking 76

Networking Lead generation Entertainment Follow-up 76

Hubspot

MARCH 12, 2015

Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. Try using the hashtags in relevant blog posts, a YouTube video, or sharing your social networks. How Did #TBT Start? Being Boring.

Electricity 78

Electricity Campaign Promote Entertainment 78