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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. Like a data-powered crystal ball, predictive analytics is shaping industries.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Smucker Company.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Social networks. At CIENCE, we offer our clients a landing page option for all email campaigns as part of our agency services. Such landing pages are very efficient, especially when you have a custom-built campaign (e.g., This gives a great boost to the campaign. . I need to go feed my electric sheep.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. My first job out of school was with L90, one of the early online ad networks. What did they do there?

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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. They eliminate barriers that limit in-person event attendance including travel/entertainment costs and scheduling conflicts.