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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. Remember, you’re writing for humans first.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. What is the average email open rate for arts and entertainment companies? The overall average open rate across all industries is 32%. Email Open Rates by Industry.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Smucker Company.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. Streamlining Supply Chain with Predictive Analysis In the manufacturing sector, businesses like General Electric have turned towards predictive analysis tools for supply chain management.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Autodesk creates 3D design, engineering, and entertainment software, and their biggest challenge is figuring out how to get people to use their trial more. When the network TNT launched in Belgium, they made a pretty big splash. General Electric: Experts. But General Electric is definitely an exception.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Social networks. As you can see from the picture above, around 19% of respondents used chatbots for entertainment, while 12% for social interactions. Your bot is a gatekeeper that answers the questions, redirects inquiries unrelated to sales, and keeps users engaged and entertained. I need to go feed my electric sheep.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. My first job out of school was with L90, one of the early online ad networks. What did they do there?