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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The approach is no different from what a modern-day blog would do – attract readers with engaging content while subtly promoting products or services.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. Event Services: 35%. What is the average email open rate for arts and entertainment companies? The overall average open rate across all industries is 32%. Biotech: 37%.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. Streamlining Supply Chain with Predictive Analysis In the manufacturing sector, businesses like General Electric have turned towards predictive analysis tools for supply chain management.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. and created materials to compare and contrast their services with those of overseas companies.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Social networks. The CIENCE business model is People-as-a-Service. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. They’re looking for your product and your service. By medium: Website. Lead scoring/qualification.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. My first job out of school was with L90, one of the early online ad networks. What did they do there?

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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. That means offering access to information about products and services online is essential in this environment. Virtual event “networking”.