ConversionXL

OCTOBER 26, 2022

For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

MARCH 18, 2014

People not only seek out these video ads, but they share and discuss them with their networks. One of the primary reasons video ads fail, regardless of whether they''re TV ads, pre-roll ads, or digital video promotions, is that they focus on their brand message rather than quality content and engagement. The Test Drive Campaign.

Promote 74

Promote Entertainment Sports Networking 74

Heinz Marketing

APRIL 19, 2024

That way, you can deliver targeted campaigns that speak directly to a customer’s specific needs and preferences. Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource. Segmentation and Personalization Messages designed for everyone speak to no one.

B2B 59

B2B Customers Education Entertainment 59

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space. How to Set Up & Launch a YouTube Video Advertising Campaign. Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. LEGO’s Rebuild the World campaign by BETC.

Sports 103

Sports Non-Profits Campaign Launch 103

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

B2B 102

B2B Gaming Education Technology 102

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Networking. It was beautiful, easy to navigate and had quite a bit of entertaining features. No, really — there are. Learning and education.

Entertainment 107

Entertainment B2B Education Campaign 107

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Don't just promote your conference; promote the location! Promote other attractions near your conference that may interest attendees.

Sell 100

Sell Promote Price Networking 100

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. The unique user base of professionals and students makes the social networking service a hub for business and networking. Additionally, promoted and sponsored content on LinkedIn is less easy to identify on main feeds.

B2C 99

B2C Networking Entertainment Campaign 99

Martech

OCTOBER 7, 2021

The inventory includes sites that are part of the network assembled by location-based audio OOH advertising and experience company Vibenomics. Central to that project is knowing which activities promote and which hinder customer progress. That’s what RollWorks is seeking to address here. Quote of the day. “AI

B2B 99

B2B E-commerce Customers B2C 99

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. On paid social, advertisers have a lot of opportunity to optimize their campaigns. When you create an ad campaign, your first step is to choose your campaign’s goal.

Networking 101

Networking Promote Click Through Rate Campaign 101

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. Regardless of which way social media networks move the goalposts, if you base your marketing strategy on relationships and communication, you’re well-positioned to get noticed and grow a loyal following. However, the rules of engagement are changing.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Promote Your Website on Your Email Signature. Network at In-Person Events. Promote Your Website on Your Email Signature. Answer Quora Questions.

Hospitality 101

Hospitality Promote Networking Entertainment 101

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Promote 101

Promote Retail Launch Education 101

Lead Fuze

DECEMBER 15, 2023

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Formats on the Google Display Network.

Campaign 78

Campaign Networking Promote CTR 78

Sales Pop!

NOVEMBER 18, 2022

However, do not rely solely on social networks to promote yourself. Keep them brief, entertaining, and straight to the point. To keep ahead of the competition, promote the technology solutions you provide to make trading easier. This will help you get trust and followers. Create instructional clips and short webinars.

Referrals 52

Referrals Education Gaming Entertainment 52

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Veloxy

SEPTEMBER 14, 2021

You can learn more about the Salesforce Giving Back campaign here: Dreamforce Gives. While we’re all playing it safe this year, Salesforce still wanted to deliver music and entertainment to their event’s attendees. Be sure to follow Salesforce on Twitter @Salesforce to discover the name of the musical entertainment.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Hubspot

JULY 24, 2020

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. And how do they make money?

Contract 97

Contract Price Referrals Campaign 97

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

DECEMBER 11, 2019

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?

Education 101

Education Finance Campaign Drivers/motivators 101

Sales Pop!

MARCH 25, 2022

On average, these people spend an hour and a half browsing and replying to messages on their chosen network. When they do promote a product, it’s like you’re looking at their online shop, not a social media feed. The social network allows users to leave reviews on the pages of brands. As of October 2021, there were 4.55

Customers 52

Customers Sports Follow-up Entertainment 52

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. This type of promotion is more light touch and cheaper. With over 1.4

CTR 74

CTR Sports Finance Campaign 74

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. Planned projects, campaigns, and announcements should be reviewed and postponed if possible. It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

Trust 101

Trust Promote Education Entertainment 101

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. allows you to share and promote branded content in seconds. You can do this through promoted tweets or Twitter Ads.

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

Hubspot

NOVEMBER 28, 2017

Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. No big deal, right?

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

JUNE 11, 2019

How can you promote your product or service in a way that encourages people to purchase? Your Pinned tweet could be about a sale event coming up, or a new marketing campaign you just launched. When thinking about adding value on social, try asking yourself if your tweets advance an idea, entertain, or educate the audience.

Objectives and Key Results 78

Objectives and Key Results Promote Follow-up Campaign 78

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 11, 2018

Because so much of your marketing campaigns depend on content (and fresh content, at that), having some easy-to-create types of content at your disposal is a marketer's dream come true. Just be sure to add additional context if the meme is being shared alongside a larger story or campaign. Be Funny/Witty/Entertaining.

Entertainment 76

Entertainment Networking Territory Niche 76

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Launch 75

Launch Networking Represent Campaign 75

Hubspot

OCTOBER 27, 2016

You know it's bad when they start making parody videos about the horrors of alumni fundraising campaigns. Try an email with the subject line "Nursing program alumni lunch – come network!" For nearly all alumni, regardless of graduation year, LinkedIn is one of the most important platforms for career networking.

Territory 67

Territory Entertainment Networking Drivers/motivators 67

Hubspot

SEPTEMBER 21, 2016

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. The technology to find users again has grown to work across most websites, social networks and even email. The technology to find users again has grown to work across most websites, social networks and even email.

CRM 75

CRM CTR Campaign B2C 75

Hubspot

JULY 22, 2019

Even social networks like Facebook and Twitter are creating their own versions of video streaming. If you don't buy the jacket today, that's okay -- we can use retargeting to show you an ad on your social networks about our green Columbia jacket, and remind you of your interest in the future. Advertising follows attention.

Territory 78

Territory Entertainment Networking Follow-up 78

Hubspot

JULY 8, 2020

This feature is great for emphasizing a message or promoting new products. You can ask about topics related to your product or even something entertaining relevant to your industry. With trending hashtags in your tweets, you’re tapping into an entirely new network of people who may find interest in what you have to offer.

B2C 60

B2C Follow-up Promote Entertainment 60

Hubspot

JULY 5, 2012

The video is under 90 seconds long, and has the entertainment factor of a talking dog. If you sell men's clothing, but people are actually buying your apparel because of the lifestyle it promotes, creating a video about high quality clothing will not do as well as a video about the awesome lifestyle that men who wear your brand have.

Entertainment 71

Entertainment Promote Campaign Launch 71