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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

It’s about matching the topics that we’re covering from an editorial angle to the right people.”. Let’s say you invest in one electric vehicle Company like Tesla, you might be interested in Rivian which has an IPO that’s either rumored or happening. Public Town Hall with ARK CEO Cathie Wood.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. A large percentage of that count are people who will see your sign twice a day (to and from work) and who want services that are local to that area. How about the viewing angle?

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. These businesses are highly profitable when run digitally, plus there’s a major customer service element to getting customers back up and running with equipment quickly. Give customers control with self service.

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6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. It only reads: Before you buy the new Royal Electric Typewriter, please do yourself, your secretary, and your company this service: try all the makes of electric typewriters. Let me explain.

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15 Inspiring Examples of Small Business Branding

Hubspot

9) Bombay Electric. Bombay Electric is a upscale fashion select store located in Mumbai, and their vibrant, kaleidoscopic new branding was created by Paris-based designer Michael Thorsby. Image via Studio MPLS. Image via Vicki Turner. 15) Doctor Manzana. Image via Masquespacio Design.

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Why We’re Thinking About Messaging Apps All Wrong

Hubspot

It opened up millions of simultaneous platforms and angles from which to see and report on the world around us. As NeimanLab's Joseph Lichterman predicted, "Soon messaging will become like electricity -- ubiquitous and involved in nearly everything we do.". All the news that's fit to print. It was something entirely new.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free.