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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 120
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How to manage and optimize local listings for SEO

Search Engine Land

Best practices include: Showcasing different angles of both the exterior and interior of your business. Be sure to take advantage by choosing relevant products that are popular, unique to your business, or currently on promotion and providing detailed information like prices and descriptions.

Sports 131
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Hack your site’s eCommerce growth using SEO

Beeketing

Once it is implemented successfully into the business’s eCommerce system, the business simply needs to scale through a combination of new product lines, content publishing, and web promotion. . Identify your market niche for your eCommerce store. The video below can be used as a starting point for identifying your pitch angle. . <Carmine

Growth 52
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. To drive interest, promote your webinar at least two weeks ahead of launch.

Referrals 115
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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

It’s a strong USP driven by purpose and niche. The USP promotes Bee’s Wrap as an alternative to single-use plastics and a long-term solution to the problem of plastic pollution. Fabletics isn’t a unique brand, but it’s found a unique angle. It also shows that not every USP has to be a headline. Premium fabrics. Conclusion.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. To discuss his strategies for promoting and analyzing his campaign, I sat down with Larry Kim. Content marketing is a numbers game. Find a unique angle that others aren't writing about.