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How to align teams early with a strategic event workshop

Martech

Field marketing aligned incentives with their territory goals. Collaborative messaging sessions uncover angles the events team might miss on their own. Because, in the end, events are a team sport. The result? A unified event strategy where each team had clear, tangible roles and saw their unique value.

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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

And the fastest-growing region for Prime Day was APAC (excluding Japan, Australia, and New Zealand), with 37% year-over-year growth. High-ticket products like electronics and sporting goods saw meteoric holiday sales growth in 2020 and the first half of 2021 — resulting in a market with too much product and not enough customers.

Retail 98
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7 Ways You Can Use Google Trends to Bolster Your SEO Efforts

Hubspot

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Everyone of a qualifying age who shares the same region, language and location settings sees the same content. Consistently plan ways to explore fresh angles. For example, ESPN is an authority in sports, but if they publish on an unrelated technology trend, they will not have the topical authority to be seen in Google News.

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What is evergreen content and why it’s important for SEO

Search Engine Land

However, some pass muster and squeeze into evergreen territory, including cybersecurity. Study what's ranking at the top of Google and mirror the structure – but add your unique angle. File under: "Evergreen." Cybersecurity ultimate guide In the ever-changing world of tech, evergreen topics are hard to find.

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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Our survey shows that 4 in 10 men lose their ring at some point, and online data suggests 30-40% of all married people lose rings at work, at sport, or around the house.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event. Enter basic information about your business, including name, country/region, time zone, and currency. Videos that feature different angles and settings get 40.6% Used varied scenes.

Customers 102