Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. In the B2B sector, typical rates are 2.5%–5%. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. It felt like a high-stakes gamble, and we went all-in. Preparation is vital.
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