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Watching B2B TV: Thursday’s Daily Brief

Martech

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Even for TV, appointment viewing doesn’t exist except for news and sports.”. Keyword blocking. It’s not how people are living their lives these days. Read more here.

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Your Business Needs a Bigger Sustainability Strategy

Salesforce

“Businesses are changing the way they do things at a rate we’ve never seen before,” said Ofer Ben-Dov, sustainability practice lead at Traction on Demand, North America’s largest dedicated Salesforce consulting and application development firm. But Ben-Dov said many clients he works with aren’t sure where to start. Get employee buy-in.

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PowerViews with Dan Waldschmidt: Changing the Conversation

Pointclear

Dan tells his consulting clients about well-known brands, like Ford Motor Company, General Electric, and Kentucky Fried Chicken, that only achieved success after their founders failed thousands or even tens of thousands of times. Think about trying something ten thousand times,” Dan says. Connections.

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4 Steps Utilities Can Take to Build Trust with EV Drivers

Salesforce

By 2030, there will be over 26 million electric vehicles on U.S. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase. How their electric bill will be affected. Coordinate the installation appointment. Drive revenue.

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7 Elevator Pitch Examples & How to Write Your Own

Salesforce

It’s perfect for cold calls , lead qualification, and appointment setting, especially when reaching out to busy prospects. It gives the prospect time to consider their response and an opportunity to schedule an appointment. EcoSmart Home does just that by optimizing your electricity usage with AI technology.

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PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. And it was essentially providing consulting services for people in my local town and surrounding area. A gentleman called Mike Rognlien, he runs Multiple Hats Consulting.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

London, New York, Philadelphia, and Kansas City are just a few of the many cities who have appointed Chief Technology Officers to pursue smart city technology. According to a TATA Consultancy Survey and Business Insider , “Manufacturers utilizing IoT solutions in 2014 saw an average 28.5% All this technology is closer than you think.