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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Trust 69
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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign. But did it stop there? Image source ).

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"Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing

Hubspot

Examples: A night club regular that gives permission to a promoter to text VIP entrance to special events. Robert Cialdini, renowned psychologist and former business professor at Arizona State calls it The Commitment Effect. In social media, we cultivate our crops by building trust, thought leadership, brand, etc.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. But did it stop there? AAA Auto Insurance.

Represent 129
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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Trusted everywhere.".

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Derek, talk a little bit about maybe not necessarily the state of ABM survey report, which I know we are intentionally avoiding a little bit today because we’ve got a webinar next week and we’ve got some other promotional elements around that. We had over 1000 marketers in Boston. We run it in August every year. Matt: Love it.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Our Chief Revenue officer, another one of our senior leadership lives in Scottsdale, Arizona. Still to this day, I’ve not been to Scottsdale, Arizona and it has not been an impact on the business at all. ” Or I hear people looking at Arizona or Austin or Nashville. That goes for other talent as well.