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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

I think Calendly, it’s one of those blessings and a curse where you can sell into all different parts of the organization, really, like everyone has meetings, everyone needs to schedule their, their day in their life. And then our C suite would be the governing committee, and they would meet with us every 2 weeks.

GTM 77
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The secret to smarter, faster marketing decisions with AI

Martech

Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upward through approval chains that value positional authority over front-line expertise. Want to understand how different segments might react?

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. Financial services and energy companies also depend on Deal Desks for complex product sales and long-term contracts, helping them meet legal and regulatory standards.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs. It manages some 1.6 Read more here. Chris Walker , CEO, Refine Labs.

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Partnering: Getting Started with the Agile Marketing Navigator 

Martech

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Instead of the writer and designer working in turn as an assembly line, they’ll partner.

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Campaign management software: Everything you need to know

Search Engine Land

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. All team members working on a marketing campaign must be organized before, during and after launch to be efficient and informed. Modern marketing campaigns often have many moving parts.