Sales Nexus

AUGUST 17, 2021

What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? How do you create B2B email campaigns that actually get results? How do you make your B2B email campaigns stand out? Listen to the podcast here. Listen to the podcast here.

Campaign 111

Campaign B2B CRM Closing 111

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. Today’s effective PPC strategies differ from previous years.

B2B 92

B2B Lead generation Education Campaign 92

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Expanding B2B approach.

B2B 111

B2B Customers Teamwork Campaign 111

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Wasted media.

Campaign 105

Campaign B2B Retail Click Through Rate 105

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 118

B2B Drivers/motivators Campaign B2C 118

Martech

DECEMBER 15, 2021

This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Some B2B marketing campaigns drive prospects to your business’s owned properties, like a website or a piece of research your company just released. Buyer intent signals.

Campaign 90

Campaign B2B Strategize Prospecting 90

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

B2B 121

B2B Campaign Click Through Rate Follow-up 121

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Everyone wants to believe it’s a science. Now, marketing needs to show ROI quickly.

B2B 137

B2B Lead generation Education Follow-up 137

Martech

OCTOBER 30, 2023

There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand?

Campaign 90

Campaign Entertainment Niche Angle 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 124

Strategize B2B B2C Trust 124

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market.

B2B 89

B2B Niche Strategize Trust 89

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns.

B2B 107

B2B X-functional UX Campaign 107

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2. These include: CRM setup.

B2B 103

B2B UX CRM Campaign 103

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Also, many B2B companies have a buying committee of 6–10 people each having a specific role. Do you know what drives revenue growth?

B2B 113

B2B Customers Appointment Objectives and Key Results 113

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. B2B marketing has a reputation for being more performance-oriented than brand-oriented. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom.

Campaign 99

Campaign B2B B2C Click Through Rate 99

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company. Cumulatively, a branded user community is a critical milestone in a B2B SaaS company’s revenue growth.

Growth 95

Growth B2B Launch Follow-up 95

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust.

GTM 123

GTM B2B Technology Technology 123

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Source: B2B Reviews Why we care.

B2B 116

B2B Campaign Process Customers 116

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

B2B 122

B2B X-functional Pharmaceutical B2C 122

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track.

B2B 128

B2B Campaign Lead generation Represent 128

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 114

B2B Represent Campaign Strategize 114

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

B2B 138

B2B Campaign Technology Technology 138

Heinz Marketing

JANUARY 23, 2024

The Foundations of AI-Driven Customer-Led Growth In B2B marketing, moving towards AI-driven customer-led growth is like starting a new era in business. Automation powered by AI is changing the face of marketing campaigns. This means not just understanding if a campaign was successful, but why it was successful.

Growth 108

Growth B2B Customers Customer Relationship Management 108

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Start with soul searching What is your why?

Strategize 101

Strategize B2B Legal Launch 101

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 103

B2B Represent Campaign Strategize 103

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Automate repetitive tasks, such as email campaigns, lead scoring, and lead nurturing, to save time and resources.

B2B 93

B2B Objectives and Key Results A/B testing Campaign 93

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. Gathering intelligence from marketing campaigns Lower-funnel engagements with key prospects and existing customers yield important data that drives meaningful interactions.

B2B 111

B2B Territory Campaign Prospecting 111

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

B2B 120

B2B Networking Campaign Technology 120

Search Engine Land

NOVEMBER 16, 2023

In other words, if you are still investing in programmatic , it’s time to consider other, more controllable alternatives for going upper-funnel and building awareness that you can capture later in search campaigns. demand capture) campaigns that you’ll monitor to gauge the impact of your demand creation.

B2B 95

B2B Campaign Follow-up Growth 95

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. lead capture forms, campaign tracking, attribution, etc.) Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Fuel for your marketing strategy. Demand conversion (e.g.,

B2B 120

B2B Manufacturing Technology Technology 120

Martech

SEPTEMBER 28, 2021

With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. 3 steps to win over B2B buyers. Defining ABM broadly.

Campaign 99

Campaign Objectives and Key Results Customers B2B 99