Martech

NOVEMBER 16, 2022

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. ” Sangram Vajre, CEO and co-founder, GTM Partners (in a release). .” ” Sangram Vajre, CEO and co-founder, GTM Partners (in a release). Why we care.

Launch 122

Launch GTM Territory Represent 122

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

Go To Market 112

Go To Market GTM Strategize Growth 112

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. It’s possible and even wonderful to create products for Enterprise and B2B that users love to use.

GTM 113

GTM Price Angle B2B 113

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. A freemium version can work well if you want to gain market share quickly. Why is it end user-focused? Because the end user starts using the product, often through a self-serve motion.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging.

Product 110

Product GTM Construction Launch 110

SaaStr

OCTOBER 8, 2024

Winning 100% Market Share Loren wants 100% market share for pizza shops. Sales and marketing and GTM aren’t magic. When you bridge that trust gap, customers expose other component areas of much higher value to them. You can access that and broaden opportunities. It’s science.

Sell 110

Sell E-commerce Drivers/motivators Growth 110

Highspot

FEBRUARY 1, 2024

So, with this feedback driving our go-to-market strategy, we’re tuning and expanding our post-sales model. Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

MAY 13, 2025

The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same.

GTM 72

GTM Engineering Start-ups Growth 72

Martech

JANUARY 29, 2025

It fundamentally evolves how teams invest in go-to-market (GTM) strategies, enabling more intelligent, more confident decisions that drive measurable outcomes. While genAI finds patterns and correlations in data, causal AI goes much further by: Identifying cause-and-effect relationships across marketing and GTM efforts.

GTM 109

GTM Drivers/motivators Start-ups B2B 109

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Growth 71

Growth B2B GTM Pipeline 71

SaaStr

JANUARY 29, 2025

Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus Up to 9 Buyer Personas Per Deal This is one of many reasons I see B2B sales execs and marketers that are used to selling to a few specific personas struggle in vertical SaaS. . #8.

Non-Profits 111

Non-Profits GTM Construction Territory 111