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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. Could be that marketing will enjoy an increase in power and influence in B2B? Marketing flies the plane and sales serves the coffee, perhaps? But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

B2B
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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Position your business as a problem-solver.

B2B
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” In B2B sales, it often takes north of six contacts to close deals. But talking to prospects on LinkedIn can accelerate the sales cycle. Source: Gartner ​.

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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. How can sales organizations meet the buyer along the journey at the perfect time?

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Top Sales Metrics and Analytics By the way, if you want even more sales metrics, including top metric picks from some of the world’s foremost sales experts, I highly recommend downloading our Complete Guide to Inside Sales Analytics. Value: Many sales reps fail to follow up with reps a second time.

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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

Enterprise reps get the biggest accounts, inside sales gets the smaller ones. Their field reps own high-density areas (think downtown San Francisco), while inside reps cover less dense markets (suburbs of Kansas City). The Vertical SMB Reality : Toast segments by geographic density, not deal size.