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B2B Reads: Reaching C-Suite Audiences, Messy Situations, and AI-guided Selling

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Learn the ins and outs of AI-guided selling, how it will affect go-to-market activities, and what it means for the future of sales and marketing.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

What is inside sales? What is outside sales. Should you use inside or outside sales? How can inside and outside sales work together? Skills and qualifications necessary for inside sales. Skills and qualifications necessary for outside sales. What Is Inside Sales?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Key Takeaways Sales podcasts offer valuable insights for sales professionals of all levels, featuring content ranging from beginner-friendly tips to expert interviews and advanced strategies for B2B sales, sales engagement, and various industry-specific sales topics.

Gaming 233
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Inside sales or field sales?

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BREAKING: GTMfund re-acquires Sales Hacker, rebrands as GTMnow

Sales Hacker

Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. Our goal is to be the defacto resource for all things B2B SaaS go-to-market.

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