Remove B2C Remove CTR Remove Promote Remove Service
article thumbnail

Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. Dollarsprout offers financial services, investing, and support for those making money on the side. But their Pinterest profile doesn’t promote basic, overused content on topics such as “How to invest”, “Money management apps,” etc. .

CTR 114
article thumbnail

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Building a loyal, engaged customer base that actively advocates for your product or service could be one of the most valuable things you ever do. Time is also a huge factor. Surely it won’t hurt, will it?

Niche 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. This approach can work well for B2C companies who wish to target in-store buyers and event attendees. 3 ) Dig into your CRM.

CRM 75
article thumbnail

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). There's an audience for every product and service out there, no matter how obscure. Promoting Exclusive Deals on Twitter. Finding a Ridiculously Niche Audience.

Niche 73
article thumbnail

12 Tips for Writing Clickable Search Ad Copy

Hubspot

From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. If you specialize in a certain product or service, make sure to mention it. Perhaps free shipping, if your company is in the B2C space? How to Write Click-Worthy Search Ad Copy. 8) Optimize for mobile.

CTR 52
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. From a customer service perspective, it allows you to be proactive in your support. Run customer questionnaires to work out your Net Promoter Score (NPS). submits a form).

CTR 105
article thumbnail

The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. At this stage, customers look at different companies with the same product and decide who is the better service provider. When we ran an ad in our client’s own language, we saw CTR increase four-fold.

Referrals 121