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Why we care about adtech: The complete guide

Martech

Ways to learn more about adtech. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights.

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Demystifying Cross Domain Tracking for Enhanced Analytics

Lead Fuze

Have you ever felt like a detective, trying to piece together the fragmented journey of your website visitors? This way when a user navigates from domain A (your main website) to domain B (your online shop), they’re seen as one continuous visit rather than two separate ones because both sites use GA cookies.

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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Learn how easy it is to become the highest-performing field sales professional at your company. Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). But what does tomorrow hold for field sales?

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Effective Methods: How to Measure Account-Based Marketing

Lead Fuze

In this guide, we’ll delve into proven methods on how to measure account based marketing that will help ensure your strategy stays out of the dreaded “ineffective” category and continues driving significant results. According to industry reports, companies using ABM generate 200% more revenue for their marketing efforts.

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

Driving more conversions with blog content amplification A well-crafted blog post can be a valuable asset in driving traffic towards your website. Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services?

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Adopt a Structured Approach to Personalization. This is why you need a process to limit waste and maximize your personalization ROI. ” How does Netflix manage to find the right show for the right user so quickly? Netflix estimates the value brought by this personalized recommendation system at a billion dollars per year.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

No changes were made to the customer journey, and it had nothing to do with revenue lift. Lessons were learned, resources were saved, and “opportunities” were confirmed to be bad moves. In this article, you will learn how growth marketing compares to traditional marketing and its key components. The results?

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