Remove blog what-your-prospective-client-needs-from-you
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The Only Two OKRs for Sales

Iannarino

The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed.

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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. ” That’s as good a test as you’ll ever need.

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The Unrecognized Benefits of Cold Calling

Iannarino

Asynchronous prospecting does not provide the experience necessary to become a great salesperson. There is a bottomless pit of people, especially on social media, who will tell you why you should not make cold calls. What follows here is a list of the benefits of making cold calls. Eliminating Fear of Your Client.

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What Your Client Should Expect from You

Iannarino

The Gist: Your clients have expectations for how you use the time they give you. It is important to give them what they need in order to move forward in the conversation. The new sales conversation has shifted to new areas where buyers need greater help. What They Should Do.

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The New Sales Conversation

Iannarino

Clients increasingly find traditional sales approaches to be inadequate—and it’s causing them to avoid salespeople. The reason is simple: you have to create the value your clients need to solve a new set of problems than they faced in the past. The Client’s Dilemma. The Salesperson’s Dilemma.

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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

The poll he posted asked which medium to use first in a prospecting sequence : phone, email, social media, or an in-person visit. He argued (and I agree) that the phone should start your sequence. The reason is simple and straightforward: if the person who answers your call agrees to a meeting, you no longer need a sequence.

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