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SEO testing: Shifting from reactive to proactive strategies

Search Engine Land

A/B testing for SEO is different than typical UX/CRO testing. Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. Google Data Studio also has the added bonus of easy cloning and customization for each dataset and test.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Strategic timing Timing is everything.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Exit Rate: What’s the Difference? What is Click-Through Rate? New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7.

CTR 105
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. For UX analysis: Hotjar 5. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

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Dwell Time is the SEO Metric You Need to Track

Hubspot

These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). You notice the piece has a high click-through rate, but low dwell time.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Good UX can help with each of those things.

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