SEO testing: Shifting from reactive to proactive strategies
Search Engine Land
MARCH 14, 2024
A/B testing for SEO is different than typical UX/CRO testing. Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. Google Data Studio also has the added bonus of easy cloning and customization for each dataset and test.
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