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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. This is where long-tail keywords come in.

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How to analyze Google’s SERPs

Search Engine Land

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Once you go through search intent, you can focus on the technical aspects of the site, UI/UX design and content. Defining SERP analysis So, what is SERP analysis?

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Dwell Time is the SEO Metric You Need to Track

Hubspot

When I didn't find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. These interests help marketers make informed decisions about campaigns tailored to their customers' interests.

UX 100
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Growth 113
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Avoid paid keyword traps. Keywords and topics.

Gambling 101
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. That rarely happens. Image source ). Image source ).

Launch 110
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Customer Retention Strategies: 4 Phases for Development

ConversionXL

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). provided a near 19% response rate. Customer service.